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Producing intelligent, high-performance and eco-friendly automobiles economically at a market-beating pace requires robust, high-performance processes and cutting-edge automotive engineering expertise. Our rich experience in the automotive industry complemented by our impeccable record of providing innovative engineering solutions makes us your best bet in the bargain to stay ahead of the competition.

Client Challenges

Conform to the highest safety standards and luxury inside automobiles

Build environmental sustainability and cope with the demand for green vehicles

Design fuel-efficient vehicles

Cater to the growing market of low-priced automobiles

Meet shorter time-to-markets

Tap into emerging economies and markets

What IDEA Provides

Automotive Design and Value Engineering: Concept evaluation, detailed design, ergonomics benchmarking and vehicle studies, engine development program, value engineering, packaging activities and dimensional management, ladder diagrams, 3D routing and 2D schematics for electrical harness


Automotive Simulation Activities: CFD simulations (Power-train thermal, air flow simulations), structural simulations (NVH, durability, impact simulations and design sensitivity)


Automotive Electronics and Embedded Systems: Firmware development, application development, hardware development, reverse engineering, modeling and code-generation, HIL/MIL/SIL testing, MCD tools, verification services, advanced engineering and R&D in body controls, power train, chassis, diagnostics, infotainment and security


Automotive Product Lifecycle Management (PLM) Solutions: CAD integration, configuration management, design collaboration, Engineering Change Management (ECM), enterprise integration, New Product Development & Introduction (NPDI), program management and supplier collaboration


Automotive Shop Floor Services: Plant Automation Systems, digital manufacturing and costing


Automotive Sourcing and Procurement Services: Sourcing advisory services, sourcing program management and “Art to Part” solutions