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Product Design and Development

In an increasingly competitive environment, companies are challenged to introduce innovative products to market faster and at competitive price. Time taken from concept to market is an important component of product launch and to a large extent decides the competitiveness of a product.


IDEA  with its exclusive focus in engineering, has built solutions tailored to realize customers’ business goals of creating innovative products at a reduced cost and within shorter time frames. Our product design and development services span the entire product development lifecycle from concept design, preliminary design to detailed design and value engineering. Geometrics’ expertise in product design and development in domains like plastics, sheet metal, foam, castings, fabrications and composites is spread across the automotive, off-highway, industrial machinery, marine & ship engines and consumer packaged goods industries.


IDEA leverages its product development partnerships with major PLM software OEMs to develop unique engineering product realization solutions using its patented productivity tools and technologies. With over six decades in business and 40000 person years of experience in engineering, we have the right competencies, required capacity and proven delivery capabilities to support customers across various geographical locations.


Our capabilities include:


Concept Design, Ideation, Pugh Analysis

Packaging and feasibility studies

Industrial Design, Product styling/surfacing

Detailed Design

Detailing / GD&T

Component engineering

DFM, DFA and DFMEA techniques to validate designs

Tolerance optimization

Value engineering


Plastics Product Design and Validation:


The Plastics CoE is supported by a pool of specialized resources having knowledge of various technologies and domain expertise across industries like consumer appliances, automotive, medical and electrical. Our ‘First Time Right’ approach coupled with over 100 person years of cumulative experience ensures high quality solutions for our customers.


Our capabilities include:


Concept design, aesthetics & ergonomics, design for functionality, value engineering, reverse engineering, CAD modeling of plastic parts & assemblies, GD&T, production drawings, tolerance stack-up analysis, snap fit validation studies, moldflow analysis (fill, cool, warp and fiber), rapid prototyping (FDM, SLA, SLS, rapid tooling, soft tooling), injection mold design & manufacture, and injection molding process optimization.